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1-Day Course
This course is designed to familiarise participants with
this powerful and efficient method of piloting survey
questions called Cognitive Interviewing. Cognitive
Interviewing is a type of in-depth interviewing which
focuses on respondents’ thought processes in answering
survey questions and uses specialised techniques such as
thinking aloud, probing, observation and paraphrasing. The
course is about what cognitive interviewing is as well as
how to do it.
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1-Day Course for
• Social Research Association
• BMRB
• Ipsos-MORI
• TNS
• Picker Institute
• Institute for Employment Studies
• PSSRU |
